Business models for cloud kitchens
Brand-owned cloud kitchens: These are cloud kitchens that are owned and operated by a single restaurant brand. This model allows the restaurant to have complete control over the food culture and brand experience. For example, a Mexican restaurant could use a brand-owned cloud kitchen to create a unique dining experience that captures the essence of Mexican food culture. Shared cloud kitchens: These are cloud kitchens that are shared by multiple restaurant brands. This model allows restaurants to share the cost of rent, utilities, and equipment, which can save them money. Additionally, shared cloud kitchens can help to create a more diverse food culture, as different restaurants can offer their own unique cuisines. For example, a shared cloud kitchen could have a Mexican restaurant, a Chinese restaurant, and a Japanese restaurant, all under one roof. Ghost kitchen aggregators: These are companies that own and operate a network of cloud kitchens, and then lease space to restaurant br...